The advertising technique on GoFood is effectively used by one of the GoFood merchants, namely Yellow Chicken, which serves various processed chicken such as fried chicken, fried chicken and rice boxes. Founded in 2018, Yellow Chicken now has 11 branches spread across Jakarta and Bogor, West Java.

"From the start of opening a business through online food delivery, I immediately studied GoFood Advertising by asking the GoFood Partner Community (KOMPAG) and trying to analyze it myself. The registration and advertising process is easy and doesn't take time so I can manage it myself. "By regularly using GoFood Ads and innovating products, my business has managed to grow 2x compared to before," said Yellow Chicken owner Ermawanto.

The first time he opened Yellow Chicken, Ermawanto admitted that he was reckless with capital. He was looking for a way so that his shop, which was located in an alley and far from the crowds, could be known to many people.

"But, from there I thought, maybe now our location is losing, but, how do we do it online, we have to be number one. "And that's where I came across the GoFood advertisement," said Ermawanto.

He believes that the way to create GoFood Ads is very easy, with just one click the restaurant will appear on various strategic pages in the GoFood application.

"From initially only one or two customers, thank God, now there are hundreds. "So we added new customers," said Ermawanto.

So that GoFood Ads can be efficient and acquire new customers, Ermawanto shared five tips for using the platform.

Determine advertising objectives for maximum results

For example, if it is a new branch, the aim of advertising should be to introduce the merchant and reach new customers. Meanwhile, for pre-existing branches, advertising can be used to stabilize turnover, maintain customer loyalty and acquire new customers.

Allocate the budget well

Prepare a special budget for marketing. Yellow Chicken uses 5-10 percent of gross turnover to use GoFood Ads.

Proportional time period for using GoFood Ads

The minimum advertising period is two weeks and the maximum advertising duration is one month.

Adjust to the restaurant's operating hours

To be able to maximize GoFood Ads, make sure the status of the restaurant in the application is actively selling during the ad broadcast period.

Create a bundle menu with strikethrough discounts

This strategy is certainly effective in increasing turnover because, according to Ermawanto, advertising serves as a medium to attract consumers, while discounts act as a lure for consumers to make purchases.

Business people don't need to worry about GoFood advertising costs because payments will be calculated based on advertisements clicked or viewed by potential customers only. GoFood also provides promotional feature updates in the form of Recommended Advertising and Discount Combo Packages which are available to all GoFood Merchants.